A major focus of science outreach at Oregon Health & Sciences University has been Brain Awareness Week. This year was unique in its coordination of many activities; 9 months of planning produced a cooperative effort of our scientists with Oregon Museum of Science and Industry, Pfizer, Oregon Public Television, Dana Alliance, Oregon SFN Chapter, Powells Books, Oregon Children/Families Commission, Oregon State Library, statewide school districts and advocacy groups. The events educated students, teachers, patients, policy-makers, and the general public. There were 6 major components: the Pfizer brain exhibit; a sequence of lectures with national experts paralleled the public television brain series; the keynote lecturer was Richard Restak, M.D., author of the series'companion book; an educator workshop was offered to over 250 teachers; a Brain Fair, where 100 neuroscientists offered interactive exhibits to over 2000; and a modified Brain Bee--the Brain Bowl--was held where teams from local high schools compe...