Robert Shiller, author and economist from Yale University, spoke at Neuroscience 2011, the annual meeting of the Society for Neuroscience. He discussed the recent financial downturn and turned to neuroscience for some answers. In his book, Animal Spirits: How Human Behavior Drives the Economy, Shiller pointed out that economics is not just a rational endeavor. He argued that irrational and unpredictable human behavior can sometimes create turmoil and anxiety within financial markets. Discover neuroeconomics, a growing field of research that aims to identify the connections between financial behavior and brain activity.